create restaurants inc.
Message from the Leadership
As the starting point for everything, our umbrella organization, create restaurants holdings, was founded in 1999.
At a time when the F&B industry comprised single-brand companies, we attained dramatic growth in an ever-diversifying society through our development of diverse brands, ranging from casual food courts to dinner-time restaurants, utilizing a heretofore unheard of multi-brand/multi-location strategy as our means.
With this background, create restaurants inc. is the primary business that branched out as a result of transitioning to a holding company system in 2010.
Going forward, we will continue to pursue the multi-brand/multi-location strategy. However, to further build on what we already have, whereas we used to create speed by geographically categorizing all of our brands, we now categorize each brand into Three categories such as "buffet," "a la carte" and "Food court," according to different food types and thus reinforcing our area of expertise in each category.
As one possibility for the future, these three categories could even branch out and become companies of their own.
For our staff, I hope they acquire diverse, specialized qualities and further appreciate the significance of their work by seeking out many experiences. To this end, we established a project where our staff and the company can communicate on a more intimate basis. I would like to build a relationship without either excess or shortfall and thus create a company very much worth working for.
As we grow in scale with the addition of new subsidiaries under our group, I encourage our people and our restaurants to interact with one another in a two-way road as part of the create restaurants group while we grow our company.
I want to demonstrate infinite possibilities to our colleagues and show that those who interact with customers with genuine care can truly pursue their dreams. This is the kind of company I aspire to create.
We operate diverse brands in both restaurant and food court outlets, primarily in suburban shopping centers. Owing to our multi-brand/ multi-location strategy which allows us to develop diverse brands in line with the characteristics of diverse locations and direct-management of operations, we now boast over 150 brands and operate over 350 outlets.
We offer a variety of brands such as "Shabu Sai," an all-you-can-eat shabu shabu restaurant with safely inspected beef and pork and salad buffet with seasonal vegetables, "Hong Kong Chon Long," an all-you-can-eat restauarnt offering authentic Chinese food, dim sum and dessert, "Harvest," a buffet-style restaurant that offers organic dishes utilizing the natural flavor of the food stuff. In addition, we offer other restaurants including a specialty ox-tongue shop "Gyutan Inosuke" and a character cafe "Pom Pom Prin Cafe," food court outlets operating "Dessert Paradise" where we can enjoy crepe famous for its soft & chewy texture with plenty of fresh fruits and tapioca drink, a pasta restaurant "Pomodoro," and ramen shop "Mentaisho."
Additionally, we also focus on a "bulk-operation food court" where our company single-handedly operates the entire booth. Aside from being able to operate efficiently, cutting back unnecessary tasks by allotting flexible manpower depending on hours, this offers a new type of food court that creates a unified ambience as seen in our "Food Bazaar Gotemba" in Gotemba Premium Outlet Mall and "Marche de Metro" within Echika Omotesando.
|Company Name||create restaurants inc.|
|Head Office||5-10-18 Higashi Gotanda, Shinagawa-ku, Tokyo|
|Year of Establishment||2010|
|Capital Stock||9.9 million yen|
|Board Members||Chief Executive Officer: Hiroshi Ikeda
Director: Tatsuo Iinuma
Director: Haruhiko Okamoto
Auditor: Hirofumi Morimoto
|Shareholder||creat restaurants holdings inc. 100%|
|Number of Outlets||381(February 2016)|
|History||January 2010: Transitioned to the holding company system and established create restaurants Japan
June 2010: Changed company name to create restaurants inc.
An all-you-can-eat restaurant of "shabu shabu" and "sukiyaki" offering safe quality beef and pork and vegetable bar where you can select seasonal vegetables as you please.
We exclusively select seasonal ingredients. You can enjoy our natural food menu which maximizes the authentic taste of ingredients in a buffet style restaurant.
A variety buffet style restaurant which serves everything from western food such as pasta & pizza to Japanese cuisine, Chinese food and dessert where 3 generation within a family can all enjoy.
We offer our original dishes and a photo spot where you can take a photo with Pom Pom Purin. A number of limited items are available in store.
By incorporating NewYork's "urban natural style" in its design, it creates a relaxing atmosphere which intimately relates with a diverse lifestyle.
It is a buffet style restaurant offering over 30 varieties of authentic Chinese food, dim sum, and colorful desserts in a Hong Kong-esque lively atmosphere.
A number of sliced roast beef are gorgeously piled up. Enjoy very filling roast beef rice bowl with the taste as well as the dynamic arrangement of the dish.
It is a dessert café that is enveloped in sweet aroma which serves soft & chewy crepes containing plenty of fruits, tapioca drinks with fun textures, and café drinks.
It is a restaurant where you can enjoy homemade chewy pasta with sauce utilizing seasonal ingredients. You can enjoy the warmth of the dish until the end since it is served in a casserole.
It is a tonkotsu-soy-sauce ramen restaurant utilizing homemade noodles. The rich flavor of tonkotsu and deep taste of soy sauce is sure to be addictingly delicious.