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CREATE RESTAURANTS ASIA PTE.LTD.

Message from the Leadership

CREATE RESTAURANTS ASIA PTE.LTD.

Managing Director

NW Teong

Due to the accumulation of industrious efforts by immigrants as well as strong political leadership of late former Prime Minister Lee Kuan Yew, known as the father of the nation, Singapore have now developed into a country which boasts the highest per capita GDP in Asia. Leveraging on this growth momentum, I am very grateful to have such a unique opportunity to manage and grow our restaurant business in Singapore.

The key to doing business in Singapore is "diversity." In addition to ethnic Chinese, Malay and Indian people, a diverse group of people from Europe, Middle East and Asia visit and live in this country. Each of them knows their authentic dish from their respective region. Hence, we need to not only develop each dish to resemble the real thing as closely as possible, but we must also keep in mind who our target customers are. In other words "there is no Singaporean with average taste."

From this perspective, we hire our staff based on this importance of diversity which we cherished. It is delightful to work while enjoying the different opinions which we have, and it also contributes to our brand development which is in line with each segment. In short, this forms the backdrop of our view in creating the "multi-brand, multi-location strategy" of the Create Restaurants group.

This strategy is valued highly by our developers who seek diversity of brands, and we enjoy the benefit of negotiating our lease without taking part in the rent-bidding competition. It is an effective strategy that is favoured by our customers, developers, and our staffs.

I firmly believe that, in Singapore, by engaging people with diverse background and adopting multi-brand approach, we can gain the trust of the customers and evoke vigour from the staff and thus spend every day in a cheerful atmosphere. If we realize this, the outcome of our business will surely turn out as what we've wished. I look forward to meeting you at the store or for the day we will work together.

Business Overview

  • SHABU SAI
    SHABU SAI
  • Hifumi
    Hifumi
Our Brands

We currently operate 10 outlets of primarily Japanese brands inside shopping centres located in residential, office, and tourist areas. Our brands include an all-you-can-eat shabu shabu & sukiyaki restaurant "SHABUSAI," "Japanese home-style cooking buffet "HIFUMI," specialty maccha cafe "MACCHA HOUSE", and Japanese Western restaurant “A-DAY”.

Due to the strict urban development plan in Singapore, the classification of residential, office and tourist areas is relatively distinct. For this reason, the business conditions during weekday lunch and weekday dinner, as well as weekend lunch and weekend dinner differ widely. We focus on selecting brands and locations by scrupulously analysing these four different scenes.

In terms of brand selection, Create Restaurants group is comprised of twelve group companies all over the world which we are able to tap on with attractive and diverse brands that are compatible with each location and segment. Lastly, in Singapore, there are many people who show strong interest in and are knowledgeable about Japan, so we can exchange information between here and Japan on a daily basis.

Company Overview

Company Name CREATE RESTAURANTS ASIA PTE.LTD.
Representative NW Teong
Head Office 16 Raffles Quay, #33-03, Hong Leong Bilding Singapore 048581
Year of Establishment 2011
Capital Stock 9,500,000 SGD
Board Members Managing Director: NW Teong
Director: Takakazu Tanaka
Director: Jun Kawai
Shareholder create restaurants holdings inc. 100%
Fiscal Year February
Number of Outlets 11 (April 2017)
History February 2011: Establishment of "CREATE RESTAURANTS ASIA PTE. LTD."
July 2011: Opens its first store "Fisherman's Market"
August 2013: Achieves 10th store in operation
Contact 65-6221-3114
URL http://asia.createrestaurants.com/

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Q.Hobby
1) Practise TCM (TCM=Traditional Chinese Medicine) skills acquired, especially acupuncture on patients to relief their pains and sufferings at charitable TCM hospital in Singapore on weekends,
2) Practise Taiji (太极) and Qigong (气功) daily to further enhance my health.
Q.Future Goal
To deepen my experience with Japanese food and culture, as well as tasting Chinese and French fine cuisine.
Q.Favorite Food
Fried Noodle (Chou Mian) from home town (taste of home town, Ayer Tawar, Perak of Malaysia), Authentic Sushi, Peking Duck (a dish fit for emperor), Chilli Crab (Singapore best known dish)
Q.Favorite Quote
“Prevention is better than cure”.
This quote implies proactive thinking in everything we do. It is also in line with TCM and the Group’s operational principle. We have to be proactive in thinking so as to prevent the problems before they actually happened. It makes more economical sense too to adopt this principle.